Hey All,

I am teaching my dad how to market online in the antique (antiquing) niche. The guy just happens to be a total Guru when it comes to that stuff, he just didn’t know he can capitolize on it on the interwebs

Well, not until I told him.

He knows just about everything you would want to know about buying and selling all different types of antique collectibles from cast iron doorstops and door knockers, to grandfather clocks, to hand carved oak, and antique furniture pieces.

I’m sure there’s more stuff he knows about, but I think you get the gyst.

In the 40+ years he’s been collecting, he’s probably forgot more stuff about antique collecting than most people will ever learn.

So part of our plan is to use attract other antiquers by way of Twitter, YouTube, and Facebook (for starters) and funnel all of the traffic those places generate over to his personal blog (under construction).

We were building some good momentum, but lost touch due to both of us being super busy. He emailed me the other day asking what we can do to get it back.

Here is what I said to him. Maybe this can help you somehow as well which is why I am posting it here…

*********************BEGIN EMAIL TO MY DAD****************

“Sup dad,

Yeah everyone is finally better.

Yes we did lose some momentum. Your videos, however, are still getting views

You own half of the first page of YouTube for the search terms – cast iron antiques, antique cast iron, antique oak

I will soon teach you how to make your video a response to someone else’s high view count video.

It’s easy to do, but there is a strategy you always want to follow when doing it.

Start tweeting your pieces again. All those videos you should be tweeting to your followers to keep
them engaged and “@ reply” people that talk about shit you know about.

Follow 50-100 people a day and @reply 10 people who you are following to engage them in conversation.

Tweet about a different piece every day. Rotate them. Tweet them once or twice a day.

You always want to make sure your last tweet (update) is always content so people that you are following will get to see some of your stuff which will get them to follow you back and get you traffic to your stuff. Do all the @replies to engage people, but when you know you’re done with
twitter for a while or for the day, always post a link to one of your videos or a blog post once your blog is up.

We need written content as well. Articles would be perfect.

Simple articles such as:

*********************
5 Easy Ways You Can Tell An Antique Piece Is A Fraud

In your intro you tell them what you’re going to tell them.
Example: in this article I will be telling you the 5 easy ways you can tell an antique piece is a fraud.

Then in your body, you tell them what you told them you would tell them. lol

Closing paragraph, you tell them what you just told them.
************************

Then you can do variant articles like
5 Ways To Tell A Grandfather Clock Is Real
5 ways to spot an authentic oak morris chair
5 ways to spot an authentic cast iron antique doorstop

You see where I’m going with that?

If you don’t feel like writing it on paper, put your flip on a tripod, get a whiteboard and some dry erase markers and record the video as if you’re in a classroom teaching.

This way that content will serve us three fold..

* We will have a video for youtube
* we can transcribe your audio into written content
* we can also distribute the audio file.

Are you reading that copywriting book? If not, then get back to reading it, even if it’s a page a day.

That book will play a crucial roll in future ads and ebay listing you do. It will be embedded in your subconscious and you will be writing killer ads without even realizing it – just because you read that book.

Anyways, reply with questions about any of this stuff. I want to come up there, but won’t be able to until after christmas. You can come out here over the weekend if you want though before Xmas comes.

I am working on your blog as we speak.  Antique themes aren’t that common so still looking.

Talk Soon

Love,
Jason
**************END EMAIL TO MY DAD******************

Now keep in mind, for now we are building his business using ONLY free methods of traffic generation.

So far the only expenses we incurred was him buying a Flip Ultra HD Video Camera to show off his pieces and make content videos and me paying the $9 domain transfer fee to get his domain www.AntiquesAtLongLast.com over from his original registrar, Earthlink (DON’T EVER USE THEM FOR ANYTHING RELATED TO INTERNET MARKETING), to my domain name registrar of choice in Namecheap.

That’s it for now. I will keep you up to date on his progress from this blog, so stay tuned

All The Best,

Jason

P.S. – Please share your thoughts in the comment box below and also click the green retweet button at the top of this post. Thanks!!